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Logo Details

Whatever Men

Whatever Men

Interview With Jeiji

Q:Where did the idea for this logo come from?

Messing around with an old logo concept I dropped months ago, I just kept fooling around with the shapes. Originally this was to be “PYLON”, with each pylon being placed to make the letters “P,Y…” and that’s as far as I could get, so I was like “MYEAAH, whatever.” I came back to it just for fun, and started messing with placement. Kinda’ saw some teeth thing happening, but then I saw a that the pylons came to make a giant “W”, and a little “M” inside! It was priceless. So I kept flipping it around, seeing what combinations of “W” and “M” names would work for a brand name. The biggest problem I had was thinking about what professions I could include that used pylons… I didn’t want to make it a name, because names are less likely to be marketable; not everyone wants to use a made-up name as their brand, or has that very name. So I tried to make it a little more broad, and I came up with “Whatever Men”. It could be any form of construction, and construction uses a lot of what? Pylons. It’s how they mark their “territory”, and distinguishes the work they do in public. Also, if a wandering construction company mozies a lil’ too close, he will be warned: This is “Whatever” turf, homes, step off.

Q:What application did you use to design this logo? E.g., Illustrator.


Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

It’s all in question 1.

Q:What font(s) were used in the logo?

Blackoak Standard.

Q:How did you choose the color scheme for the logo?

Pylons are orange, brown is just manly, lol.

Q:How long did it take to complete the logo?

About 30 minutes after the epiphany, including think time… 5 months, hah.

Q:What do you feel was your biggest challenge in designing the logo?

Finding the proper brand name.

Q:Now that the logo is finished, is there anything you would change about it?


More Designs From Jeiji

  • VM
  • Sam
  • StAr Rendering
  • Star ID
  • Photogravy
  • Harmony Veterinary Clinic
  • Booked
  • J Scott Enterprises

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