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Interview With Camilla Nira

Q:Where did the idea for this logo come from?

A magnifying glass is common imagery for the SEO industry. Most applications were cheesy. Wanted to stand out.

Q:What application did you use to design this logo? E.g., Illustrator.

ai and psd.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Went thru several thousand fonts as usual. Then created a pixel magnifying glass icon to communicate computer technology.

Q:What font(s) were used in the logo?

Simian by House Industries.

Q:How did you choose the color scheme for the logo?

Kept it simple black and a fresh blue. But it can be used in any color.

Q:How long did it take to complete the logo?

Several Years.

Q:What do you feel was your biggest challenge in designing the logo?

Replacing the “O” with an icon is overly common so wanted to avoid that. But it worked well in this situation.

Q:Now that the logo is finished, is there anything you would change about it?

Not right now.

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