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Logo Details

Town Branch Market

Town Branch Market

Interview With Brice Shepherd

Q:Where did the idea for this logo come from?

The client wanted an “old timey” logo that could double as a sign. Being in the sign industry I knew right away in what direction I wanted to go. Plus he knew what wanted something similar to something I’ve done in the past. I knew the entire logo would serve as a double-sided sign that will overhang a the sidewalk outside the store. Also, drop out the colored center and the logo will be placed on the store front windows in gold leaf and black vinyl for that “classic market look”.

Q:What application did you use to design this logo? E.g., Illustrator.


Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Started with the computer right away. I started by drawing different shaped “shields”. Once I got a few I liked I moved on to font selection and placement.

Q:What font(s) were used in the logo?

Mona Lisa Solid ITC TT.

Q:How did you choose the color scheme for the logo?

The client definitely wanted black and gold then I gave him a few different color choices for the background color. All dark saturated colors but he ended up choosing the red in the end.

Q:How long did it take to complete the logo?

A couple of weeks after revisions and waiting on the client to get back with me.

Q:What do you feel was your biggest challenge in designing the logo?

Differentiating from another logo the client said he wanted this to look like, and choosing a font style. Choosing the correct font for any logo is always the hardest part for me.

Q:Now that the logo is finished, is there anything you would change about it?

I like it just the way it is. I’m glad the client and I were able to both walk away from this one 100% satisfied.

More Designs From Brice Shepherd

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