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Logo Details

Toledo Sting

Toledo Sting

Interview With Imani Lateef

Q:Where did the idea for this logo come from?

I created sketches using my client’s design brief.

Q:What application did you use to design this logo? E.g., Illustrator.

Macromedia Freehand, Fireworks and Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started with sketches of the original concept. I then scanned the sketch into the computer and refined the designed further using Freehand.

Q:What font(s) were used in the logo?

I used a free font called Transformers Movie.

Q:How did you choose the color scheme for the logo?

Color scheme was based on the client’s requests.

Q:Do you have any sketches of the logo in the early stages?

I wish I had stronger Typography skills. If so, I would have stuck closer to my original concept with this design.

Q:How long did it take to complete the logo?

2 1/2 weeks

Q:What do you feel was your biggest challenge in designing the logo?


Q:Now that the logo is finished, is there anything you would change about it?

Typography and Font choices.

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