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The Beauty SocietyFeatured Logo

The Beauty Society

Interview With Sandra Devaux

Q:Where did the idea for this logo come from?

I wanted to use a symbol of beauty without being generic. I felt a seahorse would be a fantastic “mascot” for the brand – known for their beauty and gracefulness. They really are amazing creatures, so perfectly designed by nature, much like the human body.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

First numerous sketches, then I moved onto the computer, refining the design.

Q:What font(s) were used in the logo?

Rockwell and Quilline Script.

Q:How did you choose the color scheme for the logo?

Magenta is a beautiful color and I felt it was appropriate for a luxury beauty company.

Q:How long did it take to complete the logo?

About 3 to 4 days.

Q:What do you feel was your biggest challenge in designing the logo?

Getting the circles in the perfect positions. You would think they were random, but in fact I obsessed over them for hours! One awkward circle in an awkward location would throw everything off.

Q:Now that the logo is finished, is there anything you would change about it?

I would like a better font for the tagline. I’m not a huge fan of that Quilline Script, but it was the only one I had that came close to working. I’d like to know if there is something better out there.

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