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Stuart ThursbyFeatured Logo

Stuart Thursby

Interview With Stuart Thursby

Q:Where did the idea for this logo come from?

This is the personal logo I’ve adopted for use with my freelance design business, incorporating a ligature which uses my initials, S.T.

Q:What application did you use to design this logo? E.g., Illustrator.

My chief program for logos is Illustrator, but here I came up with it in InDesign before exporting to Illustrator for final output.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

The idea came to as I was looking for a logo which would combine my love for typography with something memorable. I remembered the ‘st’ ligature and the idea was born!

Q:What font(s) were used in the logo?

Arno Pro

Q:How did you choose the color scheme for the logo?

Blue is my favourite colour, it was all a matter of finding the right shade!

Q:How long did it take to complete the logo?

An evening of fine-tuning once I had the initial thought.

Q:What do you feel was your biggest challenge in designing the logo?

It took me weeks to come up with something that I found memorable, relevant and appealing, so the biggest challenge was everything up to “eureka” moment!

Q:Now that the logo is finished, is there anything you would change about it?

I don’t think there’s too much I would change, but I definitely aim to apply it in many different situations to explore its compatability!

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