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Interview With Alejandro Lecuna

Q:Where did the idea for this logo come from?

The job was commissioned by Schindler & Parent Identity in Berlin.

I started by sketching and sketching. The client asked to bring take out the triangle from the original brand and bring it together with the “C”. The C stands for Compact and the arrow for forward, Compact-Forward.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Used only the computer.

Q:What font(s) were used in the logo?

Akzidenz grotesk and Bauhaus

Q:How did you choose the color scheme for the logo?

It was given by the client.

Q:How long did it take to complete the logo?

3 Weeks.

Q:What do you feel was your biggest challenge in designing the logo?

The client.

Q:Now that the logo is finished, is there anything you would change about it?

It needs more work on the type.

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