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Interview With Lukasz Ruszel

Q:Where did the idea for this logo come from?

Home entertainment and security systems.

Client wanted a modern, minimalistic and abstract depiction of a lion`s head. Other keywords included: smart, honest, secure, strong, reliable, easy to work with and friendly.

To me, the only problem might be with the “friendly” part, as it turned out to be the hardest element to include along all other requirements of the briefing. “Smiley” lion just won`t look as a lion, or doesn`t feel right as a symbol for a company dealing with security solutions.

But, all in all, I`m happy with this design and hope that client will accept it.

Q:Do you have any sketches of the logo in the early stages?

More Designs From Lukasz Ruszel

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