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QlicksFeatured Logo


Interview With Dirk Leys

Q:Where did the idea for this logo come from?

The three ‘qlicks’ in the symbol represent clicks on a mouse button.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator (always use Illustrator).

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I’ve made an article about the design process of this logo which can be read here: Qlicks Design Process

Q:What font(s) were used in the logo?

The Q was the only modifed letter in this logo, the rest (‘licks’) is Arial Rounded.

Q:How did you choose the color scheme for the logo?

The client and I agreed that it would be blue. Blue is the color of the sky and the sea, and is associated with depth and stability. It symbolizes confidence, trust, loyalty and truth. Exactly what the company stands for.

Q:Do you have any sketches of the logo in the early stages?

With this logo I sketched a lot, really… a lot! And just a simple glimpse of my finger resting on the mouse did the trick.

Q:How long did it take to complete the logo?

About 4 to 5 days from start to finish.

Q:What do you feel was your biggest challenge in designing the logo?

Coming up with the idea was the biggest trouble I had with this logo.

Q:Now that the logo is finished, is there anything you would change about it?

No, definitely not.

More Designs From Dirk Leys

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