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Mark Grimm Communications

Mark Grimm Communications

Interview With Amy White

Q:Where did the idea for this logo come from?

Mark wanted a typographic logo including his initials. I explored several fonts that would connect well together, eventually coming up with a very simple interlinking of lower case letters.

Q:What application did you use to design this logo? E.g., Illustrator.


Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I created this entirely in Illustrator.

Q:What font(s) were used in the logo?

Baskerville Italic.

Q:How did you choose the color scheme for the logo?

This logo was intended to work in any color, however, the client preferred white for a high contrast on his colored printed material.

Q:How long did it take to complete the logo?

1 month.

Q:What do you feel was your biggest challenge in designing the logo?

Finding a font.

Q:Now that the logo is finished, is there anything you would change about it?


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