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Logo Details

ls diam

ls diam

Interview With HLONI

Q:Where did the idea for this logo come from?

I was just playing around with type.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator CS4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Started on paper and then moved to the PC.

Q:What font(s) were used in the logo?

The typography for ls I designed myself. For diam and invest logistics I used gill sans mt.

Q:How did you choose the color scheme for the logo?

The color scheme was decided by the client.

Q:How long did it take to complete the logo?

One day.

Q:What do you feel was your biggest challenge in designing the logo?

Making the logo feel original and memorable.

Q:Now that the logo is finished, is there anything you would change about it?

Explore different color schemes.

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