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Laughing Water RanchFeatured Logo

Laughing Water Ranch

Interview With Mike Miller

Q:Where did the idea for this logo come from?

Me and my illustrator (Tim Matias) pow wow(ed) on the idea for about 7 days. When talking to the owner of the ranch, we determined that the key decision makers in the ranch vacation selection process was the Mother of the home. Our education and familiarization process helped us to determine that Mothers take a liking to horses very easily. So we had our subject. We also wanted to focus on the adventure and “rugged” aspect of the dude ranch vacation so we used a distressed outline (custom illustrator brush). We also took the image of the large, strong horse rearing up on his hind legs to tie in the adventure aspect. He is standing on a hill which ties in the location (Montana).

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator and pencil.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Pencil and mixed media, into illustrator. I used a wacom to trace the original artwork done by Tim Matias of Orlando, FL.

Q:What font(s) were used in the logo?

Old Sans.

Q:How did you choose the color scheme for the logo?

We wanted the overall brand to have a rich, luxurious feel while keeping it organic and earthy. So we utilized reds, blues, and greens. (see website for brand colors http://lwranch.com)

Q:Do you have any sketches of the logo in the early stages?

Q:How long did it take to complete the logo?

About 3 weeks from start to finish. (many other concepts were completed)

Q:What do you feel was your biggest challenge in designing the logo?

The physicality of the horse. Whether to make it tough, skinny, bold, rugged…or what have you

Q:Now that the logo is finished, is there anything you would change about it?

I don’t think so. I really like the way it turned out. It works well for all the many applications we needed it for. As always – comments are encouraged. I like to learn from others’ insight.

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