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Indy List

Interview With Justin Siddons

Q:Where did the idea for this logo come from?

Indylist is designed to help people locate independently owned businesses in their city. People are to review, rate, and discuss things in and around their communities. So the icon features a talk bubble indicating the discussions happening on Indylist about establishments or things happening within users neighborhoods. And the base in which the bubble sprouts is indicative of the establishment that is being discussed.

Q:What application did you use to design this logo? E.g., Illustrator.

I used Illustrator to design the logo mark.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I sketched a lot before coming up with this logo and then used Illustrator to comp out my favorite designs.

Q:What font(s) were used in the logo?

The typeface is a tweaked version of T26’s Domestos Sans-Bold.

Q:How did you choose the color scheme for the logo?

I am a big fan of lots of color so I decided to create a color scheme that was quirky and easy to deal with.

Q:How long did it take to complete the logo?

It took me a few months to finalize the idea.

Q:What do you feel was your biggest challenge in designing the logo?

My biggest challenge with creating logos for my own personal projects is getting to a point where I am completely happy with the logo mark. It’s difficult because I am always second guessing myself.

Q:Now that the logo is finished, is there anything you would change about it?

Every now and again I get the itch to revamp it but I’m trying to hold off because how does one build brand off of changing the idea all the time?

More Designs From Justin Siddons

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