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ImJustCreativeFeatured Logo


Interview With The Logo Smith

Q:Where did the idea for this logo come from?

I have been fiddling with a new logo for ImJustCreative on and off for some months. Best thing about being your own boss is that you get to set the schedule.

This ‘ambigram’ version kind of just happened. The whole process of tinkering and playing with ideas eventually evolved into a pretty chunky block for the initials. Whilst playing with shapes and styles, trying to be a little more creative, I saw the potential for an ambigram.

Soon as I saw this potential I knew I had the ‘winning’ logo, it just needed to be tweaked so that it was easy to read and distinguish.

Q:What application did you use to design this logo? E.g., Illustrator.

I use Illustrator all the time, don’t deviate at all.

No different with the new ImJustCreative logo, Illustrator all the way.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

As I touched in the first question, the new logo was a work in progress for several months. So there were numerous doodles and sketches as well as a canvas board chock full of ideas in Illustrator.

So all I had to worry about was the logomark. Not easy when designing your own revised identity. Like, no pressure.

You could say it was a little haphazzard.

Q:What font(s) were used in the logo?

The logotype was pretty much nailed from the beginning. I am a font fiend but know when to keep things clean and simple.

For the redesign I had narrowed down font options to Either Helvetica, Museo or Gotham. My old logo used Avenir and ITC Garamond Condensed.

After it all came together, Gotham Black was used for the main company name and the tag line used Gotham Thin.

Q:How did you choose the color scheme for the logo?

The old logo was black with a cyan highlight. I have rebranded myself more in mono now, so black all the way for me.

Black just works, it’s solid, powerful and long lasting and does not die the ‘trend’ death.

I have variations in white and greys depending on the background. If I need to add colour then its a simple process as its all solid and devoid of fine detail. So there is total flexibility to add colour as and when I need to.

Q:How long did it take to complete the logo?

I didn’t time myself as there was no rush or need to rush it. It was more a ‘as and when I could be bothered or had the urge to doodle’.

But overall it took several months of playing around with loads of other ideas.

Once I saw the ambigram, then I was able to nail the design in a day.

Q:What do you feel was your biggest challenge in designing the logo?

I think for any designer, designing your own logo IS the biggest challenge. More so if you specialize in logo design. There is a certain expectation of course to show your abilities in your own brand identity.

The challenge once I saw the potential of a ambigram was to ensure it was legible and obviously the IJC initials without having to sit down and work it out.

Some ambigrams can be a little hard to decipher, so for this to work as my new logo, it had to be easy to read from the outset but still curious enough to warrant a second look. Not too complex but not to boring.

It needed to have something about it that warranted a closer look.

This ‘something’ was to make it asymmetrical. The dots therefore create this unbalance, which in one way looks odd, but when you work out its an ambigram makes sense. I did try creating a perfectly symmetrical logomark, but it looked almost boring.

One of the rare times I have created an asymmetrical logo.

Q:Now that the logo is finished, is there anything you would change about it?

The logo was only completed several days ago, so I am sure over the next few weeks etc I will tinker with subtle aspects of it.

I have integrated it into my website now and my Twitter background, this way I can live with it, look at it each day and see if in time any tweaks need to be made. More the perfectionist aspect really.

Overall, I am very pleased with how it turned out.

More Designs From The Logo Smith

  • Harvest Bible Church
  • Kerr Recruitment
  • Witness Directory
  • The Small Garden
  • Toucando
  • Pedal Works
  • Monochrome
  • Beach Shack
  • Apple and Eve

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