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Interview With Jared Granger

Q:Where did the idea for this logo come from?

The concept is based of the ideation process. The dynamite represents the initial spark of an idea, while the pencil relates to the creative result.

Q:What application did you use to design this logo? E.g., Illustrator.


Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I always start with pencil and paper, then to illustrator we go!

Q:How did you choose the color scheme for the logo?

Black and white serves as a neutral to showcase the work I do for the clients I serve, which was one of my main objectives.

Q:How long did it take to complete the logo?

To be honest, I’m not even sure.

Q:What do you feel was your biggest challenge in designing the logo?

Simplifying the idea to it’s essence.

Q:Now that the logo is finished, is there anything you would change about it?

Not at all!

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