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Human Resources

Interview With EnriqueG

Q:Where did the idea for this logo come from?

The logo is for a sci-fi web comedy series, the abduction part was pretty obvious, however I tried several different approaches including the abduction of a little human, then I realized the HUMAN was already on the name, voila.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started with research, client was kind enough to provide a lot of information regarding their own background, what they wanted for the series and similar projects around the world, made my work easier, I pretty much summarized everything and filled the gaps with mind-mapping of my own. From there to sketch a lot, different ideas became of this, but just one was good enough.

Q:What font(s) were used in the logo?

Nevis (some tweaking used).

Q:How did you choose the color scheme for the logo?

Comparing colours to pictures of the subject, UFOs are great, and lightbeams can be pretty much of any colour, also gray is a corporate colour and that was something I wanted to portray in the logo.

Q:How long did it take to complete the logo?

Around three weeks, from start to finish.

Q:What do you feel was your biggest challenge in designing the logo?

Making it simpler! Thanks to Nido (thisisnido.com) for all his great help and feedback to accomplish this.

Q:Now that the logo is finished, is there anything you would change about it?

I believe not, is a solid logo, although I probably would have chosen a different type… perhaps.

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