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Logo Details

Hipster Turtle

Hipster Turtle

Interview With Aurelien Soula

Q:Where did the idea for this logo come from?

The first step was to focused on typeface to find a great way to give an urban and modern feeling to it. The second on was to find a particular character to add a non-conventional identity to the brand.

Q:What application did you use to design this logo? E.g., Illustrator.


Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

On the first step i was beginning to work on illustrator for the typographic part of the logo, then sketching the character and the end combining every elements on illustrator to finalize the logo.

More Designs From Aurelien Soula

  • One Finger
  • The Story Teller

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