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Gear RatFeatured Logo

Gear Rat

Interview With Greg Cuellar

Q:Where did the idea for this logo come from?

This logo is based off of the classic V8 logo Ford used on their vintage vehicles. This is a logo for a local rat-rod builder/classic car mechanic. His name is also Garrett…where we got the name GEAR RAT…cuz GEAR-ROD just wouldn’t sound right.

Q:What application did you use to design this logo? E.g., Illustrator.


Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I did as I usually do…I think a lot. Before I even put pencil to paper, I think and think. If I’m not motivated to draw it, I don’t even consider it. Then, after this idea came to me, I did a quick sketch to make sure what was in my mind is how it would really look. Next, I presented it to the client, and he didn’t have to hear anymore ideas. He knew the play on V8 was exactly what he wanted.

Q:What font(s) were used in the logo?

Engschrift. It had the classic modern look I wanted, and didn’t take away from the subtle serifs used in the mark.

Q:How did you choose the color scheme for the logo?

About a week. I tried everything, from black and orange, and white on black. But, I realized I wanted something that looked aged, while still looking crisp.

Q:How long did it take to complete the logo?

About a week. I had the mark done in about 2 hours. But all the accompanying aspects of it needed a lot of tweaking.

Q:What do you feel was your biggest challenge in designing the logo?

Finding the right color palette.

Q:Now that the logo is finished, is there anything you would change about it?

I want to add texture to it…but that’s a trend, and unnecessary in communicating any further the nature of this business.

More Designs From Greg Cuellar

  • Road Runners
  • Susantique
  • Give to Live
  • Toys of Yesteryear
  • A Greg Idea

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