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Interview With Midgar

Q:Where did the idea for this logo come from?

Pretty straighforward – succesful capital management is often symbolized by a bull, so…

Q:What application did you use to design this logo? E.g., Illustrator.


Q:How did you choose the color scheme for the logo?

Traditional colors associated with financial success and nobility – black and gold.

Q:Do you have any sketches of the logo in the early stages?

Q:What do you feel was your biggest challenge in designing the logo?

Not falling into bull-cliches (check) and convincing the client that this particular design suits him best (failed – he has requested a version of a logo with “full-bull”, with no empty space inside).

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