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Interview With Breno Bitencourt

Q:Where did the idea for this logo come from?

I always liked the idea of ambigram, having something beyond the common idea, the concept of the logo. So where can I study in that sense, the FI / Y arose from the desire to find an interesting Y as a reference for all typography.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe illustrator CS4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Of course I use paper and pen, and I think this method makes the process flow of an interesting way.

Each job is a job, then, if I get a logo of a company mirrors, will dive in the mirrors of all kinds in their reality, context, places, shapes, everything. In the case of Fiezay I had to stick to a more standard corporate, serious, sober. After this immersion, while working on the computer, and make all the scribbles and trials more palpable … Leave a few minutes away, and then come back to see with new eyes :)

Q:What font(s) were used in the logo?

I love typography, so whenever I can make my own source. Fiezay is a custom type.

Q:How did you choose the color scheme for the logo?

Blue is a cooperative color as well, and I like it so much :)

Q:Do you have any sketches of the logo in the early stages?

Q:How long did it take to complete the logo?

A week and a half, more or less.

Q:What do you feel was your biggest challenge in designing the logo?

No doubt the readability, make an ambigram is relatively easy, the question of it being readable is that it’s complicated. I often do studies that are subsequently aborted, just a “corporate” should be read easily, then ambigramas Gothic and illustrated are not very good outputs. Make Fiezay an ambigram readable, this was the biggest challenge.

Q:Now that the logo is finished, is there anything you would change about it?

Yes, I’m not sure yet about the mark, I think it may be unnecessary, if I’d change it, would take the mark out.

More Designs From Breno Bitencourt

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