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Logo Details



Interview With Oriane Perrin

Q:Where did the idea for this logo come from?

Our new logo was inspired by our mission to help businesses build a smarter and more engaged workforce…building competitive advantage and strength from within.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Paper drawing scanned and processed in illustrator.

Q:What font(s) were used in the logo?


Q:How did you choose the color scheme for the logo?

We chose blue to symbolise empathy, knowledge & innovation as the core traits supporting our commitment to continuously innovate and build competitive advantage within your workforce and ours.

Q:How long did it take to complete the logo?

1 week

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