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Interview With Lukasz Ruszel

Q:Where did the idea for this logo come from?

Frozen yogurt shop in Macau. At first, we had tried to go with something more gentle, smooth and subtle – to match yogurt`s creamy texture, but it turned out that the client prefers a heavier, less refined approach. This is a design based on client`s own sketch (surprise, surprise – it`s not bad!).

More Designs From Lukasz Ruszel

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