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DitchxpertFeatured Logo


Interview With James Waldner

Q:Where did the idea for this logo come from?

Ditchxpert is software that is used to drain access water from agriculture lands etc. The software guides the tractor with GPS or it can be steered manually over the path where the ditch should be place to achieve maximum impact. The software uses arrows (right and left) to direct the path of the ditch and will automatically cut the depth of the ditch. I felt that using the x as an arrow was a great concept because of the agricultural associations with GPS and it was forward thinking. I also loved the font because it fits nicely to the software.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I always start by brainstorming to find concepts that I can use. I then select the best designs to sketch. When I have a sketch, I move to illustrator and design only the best sketches or concepts that work well.

Q:What font(s) were used in the logo?


Q:How did you choose the color scheme for the logo?

I selected a darker color to resemble earth and then blue because it resembles water.

Q:How long did it take to complete the logo?

It took about a week get the concept and then a couple hours on illustrator. I like to design a concept, leave it and come back later.

Q:What do you feel was your biggest challenge in designing the logo?

Even thought the concept looks simple when complete, coming up with this concept was quite difficult. I tried other ideas but felt that this one worked best.

Q:Now that the logo is finished, is there anything you would change about it?

I love the logo. I feel it is simple and effective and communicates the purpose of the software. The client loved the concept and felt that it was definitely a winner.

More Designs From James Waldner

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