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Dig This Tree

Dig This Tree

Interview With James Waldner

Q:Where did the idea for this logo come from?

The name has a double meaning and I used this to my advantage when I created an image of a boy standing and ‘digging’ the tree. The shovel gives reference to the actual meaning of digging.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator CS5.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I knew exactly what I wanted to work on from the beginning and sketched the design on paper to fine tune my idea.

Q:What font(s) were used in the logo?


Q:How did you choose the color scheme for the logo?

Decided on an earthy color and felt a dark brown would work best.

Q:How long did it take to complete the logo?

App. 3 days.

Q:What do you feel was your biggest challenge in designing the logo?

I would have to say drawing all the leaves was a challenge and time consuming.

Q:Now that the logo is finished, is there anything you would change about it?

I love it! Wouldn’t change anything.

More Designs From James Waldner

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