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Logo Details

Core Xero

Core Xero

Interview With Daniel Berumen

Q:Where did the idea for this logo come from?

Brainstorming on how to brand myself.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator of course.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I was first debating on either using the full business name or just the initials. I though that using initials would make it simpler and memorable. The I proceeded to make quick sketches to see what placement was better. I also look at logo galleries for inspiration, and once I decided on the idea I though was best, I opened up illustrator and started working.

Q:What font(s) were used in the logo?

I can’t recall. I did stater with a font from my library, but I ended up tweaking it so now I have no Idea what it was.

Q:How did you choose the color scheme for the logo?

I used blue because this color conveys seriousness, freshness, and professionalism. This are the main traits I want my business to have. Also to bring variation I also use orange as a complementary color.

Q:Do you have any sketches of the logo in the early stages?

Q:How long did it take to complete the logo?

From brainstorming to the Illustrator file took about five days.

Q:What do you feel was your biggest challenge in designing the logo?

Branding your own business is more difficult than doing client work I believe.

Q:Now that the logo is finished, is there anything you would change about it?

Not yet. Hopefully it will stand the test of time.

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