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Bright Care

Bright Care

Interview With Michael Clayton

Q:Where did the idea for this logo come from?

The client’s desired theme was that of new life and independence and this was achieved using a soft, fresh and calming colour palette with the logo mark comprised of a radial of leaves.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started on paper briefly before moving to the screen.

Q:What font(s) were used in the logo?

Chennai Thin.

Q:How did you choose the color scheme for the logo?

Calming colours were decided on as per client request. I feel these soft blues and greens do the trick.

Q:How long did it take to complete the logo?

Altogether a couple of weeks (not solidly working on it!).

Q:What do you feel was your biggest challenge in designing the logo?

Getting the flow of the radial of leaves right and choosing complimentary colours that would be visually appealing with transparencies applied.

Q:Now that the logo is finished, is there anything you would change about it?

Not a thing :)

More Designs From Michael Clayton

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