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Logo Details



Interview With Andrew Newhouse

Q:Where did the idea for this logo come from?

I had been thinking of using a hive in a logo for a while now. This idea came to me in the middle of the night—add an ‘r’ to beehive and you’ve got beerhive! I thought it would make a great symbol for a blog or social site that’s passionate about beer.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I usually start out on pen and paper, but not for this design. This I started in Illustrator by creating the keg shape, then the typography. The branch turned out to be a somewhat challenging element because it adds balance to the logo. Without it, the bold type on the left would be too visually heavy, so the branch had to be the correct thickness to balance out the logo.

Q:What font(s) were used in the logo?

Helvetica Neue, Bold and Light weights.

Q:How did you choose the color scheme for the logo?

I originally designed it in black and white, but went with slightly more golden colors to soften the contrast. Golden for the color of beer.

Q:How long did it take to complete the logo?

Only a few hours for the actual design process, but I had been thinking about it and designing in my head for a few days.

Q:What do you feel was your biggest challenge in designing the logo?

The branch, again, was challenging. And making sure the keg was recognizable as a keg.

Q:Now that the logo is finished, is there anything you would change about it?

No, not yet… give me a few months, I always think of something ;)

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