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  • Best of April, 2009

    Posted on May 14, 2009 by Deron Sizemore in Logo Design | 5

    It’s that time again, for the best of the previous month. Yes, I’m late posting again. No need for explanations. I simply forgot.

    Enjoy the best of April, 2009:


  • Update on Promote and Win Contest

    Posted on Apr 28, 2009 by Deron Sizemore in General | 5

    I apologize for the delay with this contest. When the contest started I had only hoped to run it for a few weeks but as you can see it has went a little longer.

    I’m ready to start tallying up the results, but I’ve got a problem. The problem is that I didn’t realize Twitter search doesn’t keep data past 25 days. My initial plan was to let the contest run and tally up the tweets (and other results) at the end. I’m sure you can see my problem now? In case you’re not following, the contest has ran for over a month now and with Twitter only keeping 25 days worth of data, that poses a problem with figuring out who tweeted about the promotion when it first launched since it was longer than 25 days ago. I’ve contacted Twitter to ask if there’s any way possible to retrieve this information (they must keep backups?) but I’ve received no response thus far from them (thanks for the great support, Twitter).


  • Best of March, 2009

    Posted on Apr 15, 2009 by Deron Sizemore in Logo Design | 8

    Time can sure get away from you sometimes. That’s evident by the date of this “best of” post. I’ve been meaning to publish this post for two weeks now but have been busy. Always better late than never, right?

    Here’s the best of March, 2009:


  • Celebrating LogoGala - Promote and Win!

    Posted on Mar 13, 2009 by Deron Sizemore in General | 14

    LogoGala has been online now for exactly two months. Its growth in that short period of time has far surpassed the expectations that I had before launch. In a short two months, LogoGala has quickly become a popular site for logo inspiration and is by far my most popular site.

    To celebrate the success LogoGala has seen so far, I’ve decided to run a promotion which I hope will help get LogoGala even more exposure. Oh, did I mention that I’m giving away some great prizes? I didn’t? Well, in return for your helping me promote the site, I’ve got some great prizes to give away.


  • Best of February, 2009

    Posted on Mar 02, 2009 by Deron Sizemore in Logo Design | 7

    Time really flies by sometimes; I feel like I was just writing the Best of January article a day ago, but at any rate, it’s time for the second installment ever in the “Best of” series here on LogoGala.

    Thanks to everyone who has submitted a design to LogoGala. I wish I could include every design in the “Best of” series because they are great in their own way, but I can only choose 10. So, here are my favorite logo designs for February, 2009.


  • Kraft - Another Rebrand Bites the Dust

    Posted on Feb 22, 2009 by Deron Sizemore in Logo Design | 8

    Kraft Logo Before and After

    A couple weeks ago I wrote about a rebrand that didn’t go so well and it seems that there’s another company following Blimpie’s lead. Kraft foods recently unveiled it’s new corporate logo and completely missed the mark on this one.

    According to the article from Adweek, this logo was conceived after a seven month design process where more than 7,000 employees and consumers worldwide were asked for their feedback. Consumers were asked questions such as: “What do you look for in a food company?” and “How do you engage with food generally?”

    My question is this: From questions such as the ones above, how did they arrive at the final concept?


  • Dissecting the Logo Creation Process

    Posted on Feb 14, 2009 by Deron Sizemore in Logo Design | 0

    Angela Ferraro-Fanning who was featured on LogoGala a little over a month ago for her Ambiance design, recently wrote an article on Freelance Switch about her logo design creation process.

    Angela is a fantastic designer who was gracious enough to send some of her work to me so I could start building content pre-launch. The article on Freelance Switch comes at a great time as Angela will be featured on LogoGala yet again this coming Monday (when I update the featured section with a new design). I will be featuring Angela’s “Modern Woman’s Divorce Guide” logo which I hope will add additional insight on the logo to the great article that she wrote at Freelance Switch. You can see more of Angela’s work at 13thirtyone.


  • Logo Design Process from David Pache

    Posted on Feb 13, 2009 by Deron Sizemore in Logo Design | 0

    If you missed the logo design process for the WebMynd logo, I encourage you to head on over to Web Designer Wall and check it out. David is an amazing logo designer from Switzerland and you have no doubt seen his work all over the web.

    From the Article:

    The main aspect of their brief was to create an identity which would communicate the idea of collecting everything you look at on the web in one place and to inspire the idea of extending your memory. They wanted to make a tool that people would prefer to use in place of the old fashioned way of bookmarking and tagging websites. They also wanted the logo, or some element of it, as a button to indicate when the plugin was in use therefore colour was of great importance.


  • A Different View on Logo Design Process

    Posted on Feb 07, 2009 by Deron Sizemore in Logo Design | 10

    Graham Smith from ImJustCreative has published a great article on his logo design process that is probably quite different from what you’re used to reading on the majority of other design blogs. The reason I enjoyed this article is because I’ve always been one to jump straight into Illustrator to start putting ideas together for a new logo. It’s not that I can’t sketch, because I can and actually enjoy sketching, but I generally only sketch to remember ideas if I’m without an internet connection.

    From the Article:

    Jumping straight onto the computer works for me, and more importantly, my clients. Business is booming, so I think that people need to relax a bit about sketching being the ‘only’ way. It is questionable to say this with so much certainty when new budding logo designers might be in the same mindset as myself. Yet they will take on board what ‘the majority of experts are saying, which is not to go straight to the computer’.


  • Blimpie Gets a New Look

    Posted on Feb 06, 2009 by Deron Sizemore in Logo Design | 7

    Blimpie Before and After Logos

    It came to my attention today that the sub restaurant Blimpie, has a new look. For those that don’t know, Blimpie is a competitor of Subway, though it seems someone within the company has set out to make them less competitive than they already are?


    First thing that comes to my mind when I see this new logo is wow! The second is, why? I’m not real sure how someone in a position to make the decision about the direction of the new logo could possibly look at this and say “THIS IS THE ONE!” The thing that makes it even worse is that it was likely a group of people making the decision and you’re telling me there wasn’t one person in the room that could have stood up and asked what everyone was smoking when this one was chosen?

    With a name like “Blimpie,” at the very least you would expect that the logo use thick, rounded (like a blimp) letters, similar to that of their previous logo. I don’t think the previous logo was great, but at least it had some character and it was memorable which I just can’t say about the new design.

    I would really love to hear how the designer sold the client on this concept (or lack there of).