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Interview With Nicolas Guintrand

Q:Where did the idea for this logo come from?

This is a logo for a car retailer company. The idea here is to play on the « Green Light » concept and finding the right car for you. The name being simple and easy to remember, the visual had to be straightforward with high impact.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator and PhotoShop.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I played around with the “Dot” concept directly on my computer.

Q:What font(s) were used in the logo?

V5 Prophit.

Q:How did you choose the color scheme for the logo?

The Green is a reminder of the traffic lights.

Q:How long did it take to complete the logo?

4 days.

Q:What do you feel was your biggest challenge in designing the logo?

To find a good idea based on the “Zoom” (i.e. focus) concept and make it visually balanced.

Q:Now that the logo is finished, is there anything you would change about it?

No (for now at least!).

More Designs From Nicolas Guintrand

  • FFW
  • FFW
  • Reec

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