Logo Details

Interview With Franck Juillot
Q:Where did the idea for this logo come from?
I needed a logo for a project in progress, which will be basically a blog dedicated to branding. It’ll be a showcase of the newest logo designs & redesigns, fresh & crispy news indeed! Thus came the name : Yum! Crispy.
Q:What application did you use to design this logo? E.g., Illustrator.
Illustrator & Photoshop.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
- Brainstorming to find the name
- Mindmapping to find keywords & orientation
- Sketching to work on shapes
- Illustrator, grid & inspiration to create!
Q:What font(s) were used in the logo?
PilGi for “Yum!”.
Crispy was created from scratch in Illustrator.
Q:How did you choose the color scheme for the logo?
Color scheme was pretty easy to find since i had the word “fresh” kept in mind. Polar blue it had to be!
Q:How long did it take to complete the logo?
Total from brainstorming to creating, it might have taken 2 days work.
Q:What do you feel was your biggest challenge in designing the logo?
Creating a unique logo with its own look & feel. Oh and fresh.
Q:Now that the logo is finished, is there anything you would change about it?
I ended up with pretty much what I wanted :)