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Designer should go to prison for creating that. Back to school and learn typography!!!
In your eyes, what is wrong with the typography in this design?
Absolutely everything is wrong. You should even be embarassed to ask. Icon has no harmony and balance of soft, round and sharp elements. Looks like a word document clipart. Typography is very poor: thin font like this one would need more light in the word “wytlumacz”, there is no proper kerning and characters look crammed. Font choice poor too: there are more modern, much nicer fonts that could be used, with nicer shapes, more open. Strapline too thick or to widely spread, lacking balance. Light between characters far too wide. Line deviding company name and the strapline is an anachronism, maybe was popular in last century, but now is simply dated.
...and the icon does not mean anything. Just some shape. If it was meant to be a clock, than designer failed at that task completely. Design is about communication a message, this logo doesn’t communicate anything apart from the fact that it was designer by amateurish Corel user.
My apologies for not having the design sense that you do, I guess.
The kearning isn’t as bad as you indicate, I don’t think. There’s also a lot of designs that have letters this close together. To me, it doesn’t look crammed. But, different strokes for different folks.
I wasn’t aware that the icon had to mean anything? If you saw the Nike swoosh out of context, would it mean anything to you? I doubt it. There’s a ton of designs out there that have a mark which means nothing, but the company has built a brand around it, therefore, it does mean something.
Do you just have a bone to pick with this designer? You’ve left a few comments and they’ve all been negative and they’ve all been for this designer.
Nike swoosh doesn’t need to mean anything, it’s got a history (believe me, this company didn’t want to invest in a professional creating their logo, they will NOT build anything about that strange shape).
The icon MUST mean something, logo is a mark that has a role to communicate a message, not just be a pretty meaningless shape. Logotype is a messenger. Yes, you can have tighter kerning, but it all depends on font and the way you put characters together.
No, I do not know the designer, I just thought this logo is so horrible and the designer must be of course proud of it if they display it on such website… and maybe it’s time they learnt something because they obviosly displayed this logo to read comments and learn more, didn’t they?
I guess we’ll have to agree to disagree on this. I just don’t feel like the mark has to mean something. The swoosh means something now because it has history, as you said. But, that doesn’t mean that the same think couldn’t happen for the logo above in 10 years.
Here’s another popular designer who’s work I’m a fan of: http://www.logogala.com/designer/details/david-pache/ A lot of logo marks don’t seem to mean anything. Do you have the same feelings toward them as you do the one above? Or is it just the one above that seems to not work for you?
I suppose the blame should fall on me here. Designers submit logos for submission and then I approve and upload them. I don’t like to limit what goes on the site unless it looks like it was done in MS Paint or is a blatant copy of an original. I feel that design is subjective and just because something doesn’t suit my eye, that doesn’t mean it will do the same for everyone else.
But yes, I would assume the designer wants comments on the design which is why I asked initially your thoughts on what was wrong with the design rather than just saying the designer “should go to prison.”
Thanks for your comments.
Look, the designer you just mentioned, David Pache, is just brilliant. His typografy oesn’t just exist, it’s signs a beautiful song about the brand. His logos are outstanding, and yes, they have quality that will allow them to survive, develop the brand and build the history.
The logo above doesn’t have this quality. It’s awkward, shows designers ignorance,lack of knowledge, education and experience, lack of natural talent that allows to see and create the balance of various elements.
There is such a huge difference of levels between Pache’s logos and this one, not just a gap, a whole canyon!
I agree, if there is a beautiful shape in icon, if there is a concept, you can create a story and make it a strong point of the campaign and brand launch. But in this case you just see a shape that did try to say something but it was still-born and has no chance to live and develop.
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