Logo Details
Featured LogoInterview With McGuire Design
Q:Where did the idea for this logo come from?
This was a logo that I had provided to a client and they did not choose it.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator because its one of the best vector design programs out on the market. Adobe Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
For this logo, I did research on chairs on the internet and looked around where they sold wooden chairs online. For this project, from the beginning I know the design I wanted so I did not really do any sketches prior.
Q:What font(s) were used in the logo?
Rockwell Bold (main) & Calibri Bold (sub text)
Q:How did you choose the color scheme for the logo?
When showing a conceptual logo, I like to stick with black, white, & gray.
Q:Do you have any sketches of the logo in the early stages?
Q:How long did it take to complete the logo?
About 2 hours. As I was talking to the client and with his name Wilson. I wanted to make the back of the chair a “W” as it was a natural fit, for the most part.
Q:What do you feel was your biggest challenge in designing the logo?
Getting the perspective down on it. As the front of the chair needed to be bit bigger then gradually getting smaller as it went back.
Q:Now that the logo is finished, is there anything you would change about it?
Nothing really, I may play with it a bit more, but it’s only to see if I can possibly make it better. Thank you for the interview.
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Comments
2
Just a thought from a concerned designer, considering the state of our industry these days and the lack of respect we receive sometimes from clients:
Is it realistic to tell anyone who may see this interview that you only spent a total of 2 hours, including the research, concept, choosing the right typefaces and final completion of a logo?
3
@ Tom - I could probably edit that, but as a creative person I think you should charge by the project (especially for logo) rather than per hour. As the more experience you get and the better you get designing should take you a shorter time but your cost per hour (if you charge by that) should go up.
4
@ Robert - I totally agree with you regarding charging a flat rate for the logo. I get a little weary because clients take it at face value and expect too much too quickly, that’s all. Personally, I spend at least a couple hours doing research and thinking about the brand and the impact of the logo design before I even start any “real” work. It’s all real work in my opinion though.
I think you did a great job on the design, I’m very impressed.
5
@ Robert and Tom - Sounds like a good topic for a blog article? Either one of you want to do a guest post here? ;)
6
Thanks Tom, sorry I was asked how long it took me and I was just being honest. Sometimes other logos take longer as I have to do more research, or if I’m having designer’s block, etc. and I don’t feel the client should pay for my problems, rather than for the end product. Don’t get me wrong, I have a project price, then if it goes over x-amount of hours we come to the table and discuss this further. Of if they’ve wanted over x-amount of revisions, they they have to pay to continue.
Deron, I’m willing to help collaborate a guest blog post with someone if you’d like to help out. I’m willing to help as well.
Thanks again.
7
Hey Jeff, thanks. When I was first working with the chair I had straight legs, but it just didn’t seem to go with the “W” since the back of the chair was curved, I have to change the front legs a little bit. I know everyone’s seen this kind of wooden chair before and its your basic style of chair that you may have, but that’s the difference I think just modifying a logo with some slight changes makes all the difference.
8
@ Deron - Count me in. Shoot me an email anytime: tom (at) tomlewek (dot) com
9
First off MD Gratz on the feature! Brilliant Job there…easily one of your best work (not counting lonestar)
About the issue at hand - it will most definitely make an interesting blog article…Each of us have a different approach when it comes to payment…though personally i would completely go with MD on this…I find it easier to tell my clients the truth about the amount of hours i put in…though almost always we end up putting in more hours in research…it kind of becomes difficult when you tell then client that you researched for 10 hours (which predominantly consists of browsing through wikipedia, etc.,) Even there a client is bound to ask “why should i pay for you to browse for 10 hours!” Most of the clients we get, don’t understand the design process much…they look at our past work and say wow this guy can come up with good shapes/designs and probably will do something similar for me too…nobody thinks about strategy or brand-ability and how many hours we put post the initial cuts…This industry in my opinion cannot operate like Lawyers, but we are closer to a doctor or a physician who can diagnose, dissect and reconstruct a brand within minutes and still charge the fixed price…
I dont know if i made any sense here…but as its my habit to butt in - i had to say what i felt…sorry if i offended anyone…wasnt my intention :)
10
@Robert & @Tom - Thanks guys, hopefully once some of my freelance work slows I can try to get everyone together and collaborate on a blog post. I’ll be in touch (eventually). :)
@John - I agree. It’s hard for clients to really understand how much extra goes into designing a logo or building a website. There’s so much more that goes into it than what the client sees as the end result. Even if total design time is only two hours, there may have been an additional 10 hours of brainstorming, sketching, etc before a final concept is decided upon. You also could factor in that it’s taken the designer years to master their craft (much like a doctor) and the client is paying not only for the final product but also for the experience and knowledge you’ve gained over the years.
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1
Solid work. The curvature of the front legs is a nice touch.