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Logo Details

Wish Genies

Wish Genies

Interview With Dusan Sevarika

Q:Where did the idea for this logo come from?

Well client wanted a clever integration of symbol related to his company name and business into typography so I designed this. I explored two main themes mentioned in company name “wish” and “genie” to create a simple genie symbol integrated into letter g that fulfills wish by snapping of fingers creating a small star burst around it. :)

Q:What application did you use to design this logo? E.g., Illustrator.

CorelDraw X3.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Reading the brief, writing a company name on a blank page in Corel and then thinking how to integrate genie into design. After I got the idea I designed it straight in CorelDraw.

Q:What font(s) were used in the logo?

For company name I used font called Aller, and for tagline I used font called Liberation Sans.

Q:How did you choose the color scheme for the logo?

Client wanted color combination without blue, so I picked fresh orange in combination with darker brown color to give different emphasis to wording and symbol.

Q:How long did it take to complete the logo?

When you put all time together including reading brief, thinking, designing and finalizing, around one day.

Q:What do you feel was your biggest challenge in designing the logo?

Integrating genie into typography..

Q:Now that the logo is finished, is there anything you would change about it?

No. I love it, client loves it so my job here is done. :)

More Designs From Dusan Sevarika

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