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Williamson Pottery

Williamson Pottery

Interview With Josh Hayes

Q:Where did the idea for this logo come from?

A lot of people have referenced that famous scene from the movie Ghost (starring Demi Moore & Patrick Swayze). Which in a way was exactly the idea, how the position, angle & amout of pressure applied by the hands literally creates (or breaks) the clay formation. Working in a way to present it as negative space was an added bonus.

Q:What application did you use to design this logo? E.g., Illustrator.

I dropped the scanned sketch into Adobe Illustrator & the rest is history.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

The mark was sketched out heavily prior to going to the computer. Interestingly, there was very minimal manipulation done – The final vector output hasn’t changed much from the chosen sketch, the bulk of computer time was spent on the typesetting.

Q:What font(s) were used in the logo?

Stone Sans Medium from ITC, no adjustment (besides kerning) was done on the typeface.

Q:How did you choose the color scheme for the logo?

Colour scheme was an easy choice, clay tones – In particular, wet clay & fired clay.

Q:How long did it take to complete the logo?

This was a fairly quick project, a couple of weeks development & only a few hours on the final output.

Q:What do you feel was your biggest challenge in designing the logo?

The biggest challenge was how ‘obvious’ to make the vase, I wanted it to be visible but not straight away. I wanted people to feel like they had made a discovery (like they had achieved something others had not) once they spotted it.

Q:Now that the logo is finished, is there anything you would change about it?

Nope. I completley happy with how the final design turned out.

More Designs From Josh Hayes

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