Interview With Nela Dunato
Q:Where did the idea for this logo come from?
The client wanted a logo that portrays “the wild woman who lives inside each of us, our inner goddess and feminine power expressed”. The logo also had to imply a transformation that the women go through during the coaching process, and the image of a woman transforming into a wolf immediately came to my mind.
It took several versions until we settled on this image.
Q:What application did you use to design this logo? E.g., Illustrator.
I used Inkscape, an open-source vector editor to create the vector shape.
I then used Adobe InDesign to create the version with raster image in the background of the symbol.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I always start with sketches on paper, because that’s how I think best. I love to spread out sheets across my desk, draw mind-maps and brainstorm until I see something useful is coming up.
In order to show these sketches to my client, I traced them into their first rough forms, and then refined I went on with design.
Q:What font(s) were used in the logo?
Great Vibes, which is available for free on FontSquirrel.
Q:How did you choose the color scheme for the logo?
I asked the client what her color choices were, and she told me her favorite colors were blue, violet and turquoise. I tried several different combinations of colors in the symbol and the type, and this is what my client an I agreed on.
Q:Do you have any sketches of the logo in the early stages?
1, 2 and 3 are the first round of the sketches I sent to the client. We kinda ignored the second at first, but came back to it later and I made a different version (4) with woman in the profile that was the winner.
I experimented with different colors and shades of the watercolor texture in the symbol (5).
Q:How long did it take to complete the logo?
It took me around 16 hours from start to finish, but due to the clients hectic schedule I had to wait for feedback for a long time, so the project was stretched out over 2 months.
Q:What do you feel was your biggest challenge in designing the logo?
Incorporating the texture.
The client really wanted a gradient in the symbol because she thought it symbolized transformation, and any regular ol’ gradient just made the logo look “cheap”.
Then I thought “Hey, I might do a watercolor painting and scan it in”. I had no idea if anyone ever done it in the history of logo design, so I asked one of my colleagues if she thought it was a dumb idea (she didn’t).
I showed some examples to my client, and she loved it!
But then I had no idea how to make an EPS vector out of a raster image. A fellow designer gave me a tip on using vector masks in InDesign, so that’s what I did.
Q:Now that the logo is finished, is there anything you would change about it?
I prefer the single-color version to the one with the gradient. It just looks cleaner.