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Logo Details

Web Strut

Web Strut

Interview With Kevin Diaz

Q:Where did the idea for this logo come from?

Another designer and myself were sitting at a coffee shop in downtown Austin, tx just playing around with some sketch apps on our iPads, then we played around in illustrator till things just came together in a way that appealed to our taste. This logo is for our new company webstrut.com LLC.

Q:What application did you use to design this logo? E.g., Illustrator.

Illustrator and Photoshop.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

We started on the iPad sketching ideas.

Q:What font(s) were used in the logo?

AvantGarde ALT and the graphical part of the logo was freehand with the Pen tool in illustrator.

Q:How did you choose the color scheme for the logo?

Q:How long did it take to complete the logo?

About 2 hours I suppose, wasntt really keeping track.

Q:What do you feel was your biggest challenge in designing the logo?

Just making sure the alignment “W“s background was perfectly equal all around.

Q:Now that the logo is finished, is there anything you would change about it?

After looking at it for a few days, both myself and the other designer see some things we are going to change, but for the most part this is the logo we are sticking with.

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