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VivoFeatured Logo

Vivo

Interview With Ancitis

Q:Where did the idea for this logo come from?

First of all it was a client project. I was given much information what should the logo portray and include, mostly depending on the name, which as you see is a Spanish word “vivo” what means live, alive,living, lively, vivid, hot, bright, quick, vital, active, rich, smart, animated, happy, etc. As well as it was for an upcoming online cloth store.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Yes. I started with drawings/sketches and only then moved to computer. I’m not a very good sketcher myself but I totally do my best when bringing it all to vectors.

Q:What font(s) were used in the logo?

No fonts were used. Just my own made unique typeface for this specific logo.

Q:How did you choose the color scheme for the logo?

I used the information about what the name means, so I had to use all the colors I could imagine.

Q:Do you have any sketches of the logo in the early stages?

Q:How long did it take to complete the logo?

I worked on 3 different concepts (this wasn’t the final one) and a couple of revisions for the final logo and it took a week to finish this all.

Q:What do you feel was your biggest challenge in designing the logo?

The colors and the perfect flow for the letters.

Q:Now that the logo is finished, is there anything you would change about it?

No. I really do like this one.

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