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Viralmente

Viralmente

Interview With Simone Risola

Q:Where did the idea for this logo come from?

Viralmente means “in a viral way”. It’s an adverb. However it can be considered as a word composed of adjective “viral” and noun “mente”(mind). This word could have the secondary meaning of “Viral-mind”. Logo shows Pacman telling something to the ghost. Pacman subverts convention and routine (eating balls, eating ghost, escaping) to tell something to his enemy/prey. So he (pacman) became victim of a viral strategy. In fact logo was designed for a thematic blog, never online, about viral and unconventional marketing.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I started with a pencil. When I realized on paper my idea, I move to my mac.

Q:How did you choose the color scheme for the logo?

I used color of characters

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