Interview With Chiara Occhipinti
Q:Where did the idea for this logo come from?
I wanted to represent Latin America, but also give a senso of happiness and new.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I started design letters that could work and represents Latin America. Then I changed with a mask. The logo has been made for work with images and colors of Latin America. The logo itself is a mask for changes pictures. It works both for digital and printed solutions.
Q:How did you choose the color scheme for the logo?
I choose the color of the Sun.
Q:How long did it take to complete the logo?
A couple of days.
Q:What do you feel was your biggest challenge in designing the logo?
Give the emotion of Latin America.