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VedikaFeatured Logo

Vedika

Interview With Sneh Roy

Q:Where did the idea for this logo come from?

I had been entertaining the idea of designing a brand with an organic look and feel. Strangely enough, the idea for this brand came to me when I was browsing a book of Sanskrit names. The name “Ved” caught my eye. Having studied Sanskrit for 6 years, I quickly settled on a derivative, female form of the name “Vedika” which hinted at “Restoring Knowledge”, “Inner Consciousness” and “Discovering Your Core”.

Designed with a Spa or Leisure Center in mind, the “V” transcends into two graceful figures, arched in abandon and relaxation. The two ends of the “V” also form two open spouts of a vestibule from which water could flow, earthy elements that depict zen and peace.

Q:What application did you use to design this logo? E.g., Illustrator.

I always use Illustrator and yes I did for this logo too.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

Strangely when the idea came to me, I knew exactly what I wanted. I could picture the abstract, graceful figures in my head. So I went straight to Illustrator, activated the grid and started creating custom “V” types.

Q:What font(s) were used in the logo?

The V for the mark was custom-made. The font for “Vedika” is Adobe Caslon Pro.

Q:How did you choose the color scheme for the logo?

I wanted to use minimal colors for the logo, after picking a muted olive green, I played around till I found the color I was looking for.

Q:How long did it take to complete the logo?

It took me around two hours to research the term and the viability of the logo, ensuring that it would be original. It took me just under two hours designing and finalizing it in Illustrator.

Q:What do you feel was your biggest challenge in designing the logo?

The mark. I wanted it to be graceful, genderless and strong yet delicate at the same time. Trying to achieve these contrasts and opposite spectrums was a thoroughly enjoyable, fine process.

Q:Now that the logo is finished, is there anything you would change about it?

I am completely happy with it. I wouldn’t change a thing!

More Designs From Sneh Roy

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