Interview With Estudio Menta
Q:Where did the idea for this logo come from?
This is the second year that our studio has been commissioned to develop the graphic communication for the event. We have given a new flair to the image we created in 2009 together with Dídac Ballester, and this year we are using a high-contrast powerful image.
Q:What font(s) were used in the logo?
We designed a modular font for this project.
Q:How did you choose the color scheme for the logo?
We wanted a powerful contrast of colors for the 2nd year of this design event that took place in Valencia, turning the city into the epicentre of international design.
Q:What do you feel was your biggest challenge in designing the logo?
The client and audience were designers.
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