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Trzech KumpliFeatured Logo

Trzech Kumpli

Interview With Lukasz Ruszel

Q:Where did the idea for this logo come from?

It is a symbol for an idie beer brand, which name translates to “three-friends”. Three friends at a table, having a beer, enclosed within a cap-shape seemed like a perfect choice.

But of course it wasn’t that simple. As usual, I have started out with sketches. Then, I refined the symbol by refined it by recreating it with simple geometric shapes. Later on I added the enclosing cap, which finished it off nicely.

Q:What application did you use to design this logo? E.g., Illustrator.

Corel Draw.

Q:What font(s) were used in the logo?

Lettering was created from scratch for this project, especially so it would fit nicely into the cap shape.

Q:Do you have any sketches of the logo in the early stages?

Q:How long did it take to complete the logo?

5 weeks.

Q:What do you feel was your biggest challenge in designing the logo?

Not getting consumed by research on the brewery industry;-)

More Designs From Lukasz Ruszel

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