Interview With Lukasz Ruszel
Q:Where did the idea for this logo come from?
It is a symbol for an idie beer brand, which name translates to “three-friends”. Three friends at a table, having a beer, enclosed within a cap-shape seemed like a perfect choice.
But of course it wasn’t that simple. As usual, I have started out with sketches. Then, I refined the symbol by refined it by recreating it with simple geometric shapes. Later on I added the enclosing cap, which finished it off nicely.
Q:What application did you use to design this logo? E.g., Illustrator.
Q:What font(s) were used in the logo?
Lettering was created from scratch for this project, especially so it would fit nicely into the cap shape.
Q:Do you have any sketches of the logo in the early stages?
Q:How long did it take to complete the logo?
Q:What do you feel was your biggest challenge in designing the logo?
Not getting consumed by research on the brewery industry;-)