Interview With Carl Goldson
Q:Where did the idea for this logo come from?
I was watching a documentary on tv, about truck drivers, it was about how bad their fitness levels are and obesity due to prolonged sitting down and eating.
Q:What application did you use to design this logo? E.g., Illustrator.
Drawn in illustrator, polished off in photoshop.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
Started off drawing some dumb bells with paper and pen. Added the wheel shapes and tire tread.
When I was happy with what the logo was going to look like I moved to illustrator to draw.
Q:What font(s) were used in the logo?
Truckers is a custom font. Fitness is reklame type.
Q:How did you choose the color scheme for the logo?
Just wanted to keep a cool coloured theme and a slight grunge effect.
Q:How long did it take to complete the logo?
Q:What do you feel was your biggest challenge in designing the logo?
The tire tread. Had to try several tire treads before I found one that was unique and different. Most tire treads on a small scale are too cluttered and hard to see a distinctive pattern.
Q:Now that the logo is finished, is there anything you would change about it?