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Logo Details

Tripping Words

Tripping Words

Interview With Josh Star

Q:Where did the idea for this logo come from?

I wanted to achieve a simple and clear identity. After much pondering, I realized that a minimalistic pictorial symbol would provide a sophisticated professional complexion. It was definitely a case where ‘less is more’. I decided to go with an inverted ’t’ for the symbol. I was also inspired by Swedish magazine designs, which explains the umlaut on the letter ‘ö’.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator CS 4 and Adobe Photoshop CS 4.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I had a clear idea with what I wanted to achieve, so I started designing it straight on computer.

Q:What font(s) were used in the logo?

Haveltica Neu LT Pro and Kontrapunkt

Q:How did you choose the color scheme for the logo?

I had initially gone with a green theme for the logo, but then I realized it did not mesh well with the other graphical elements on the site. I decided to go for a more subtle colour (white) with grey tones.

Q:How long did it take to complete the logo?

Approximately 2 weeks.

Q:What do you feel was your biggest challenge in designing the logo?

The biggest challenge was coming up with a logo that was in visual harmony with the rest of the site. Choosing the right colour scheme proved to be a very tedious affair.

Q:Now that the logo is finished, is there anything you would change about it?

I am pretty satisfied with how it turned out.

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