Interview With Michael Spitz
Q:Where did the idea for this logo come from?
The idea sprung from a literal visual play on your classic ‘Travelogue’.
Q:What application did you use to design this logo? E.g., Illustrator.
Adobe Illustrator CS4.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I started out with a few sketches on paper, but soon ended up with so many iterations, I had to move into Illustrator to get them all down. There were a lot of different directions this mark could have taken, and I probably started with about 10 -15 ideas just to begin with…
Q:What font(s) were used in the logo?
‘Myriad Pro’ with a couple tweaks.
Q:How did you choose the color scheme for the logo?
The idea was something bright, but organically grounded. The red & blue tags are pretty close to primary, but the earth tones in the Log work to balance them out.
Q:Do you have any sketches of the logo in the early stages?
Once again, I had a farily wide range of ideas when I first began the project… (Log Compass, Log Wheel, Log Canoe etc.) To be honest, a lot of them were a little far fetched… ;) The sketches seen here are little closer to the final iteration.
Q:How long did it take to complete the logo?
The mark was completed over the course of 3 weeks.
Q:What do you feel was your biggest challenge in designing the logo?
There’s a lot of detail work that went in here, and more than once I found myself walking the line between just enough, and way too much.
Q:Now that the logo is finished, is there anything you would change about it?
At this point I think it’s nicely resolved. There’s probably still room for tweaks, but nothing I can obviously point to.
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