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Toys of Yesteryear

Toys of Yesteryear

Interview With Greg Cuellar

Q:Where did the idea for this logo come from?

I’m creating a complete identity for an online company that specializes in old and reproduction wind-up toys. The first thing I had to do was create the name, and then the logo. The one thing that is well-known and easily read is the key used on most wind-up toys from the atomic age. While looking at examples, I couldn’t help notice it looked very much like a “Y”.

Q:What application did you use to design this logo? E.g., Illustrator.


Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I do a lot of research first, then I move to a quick sketch to make sure what I’m envisioning is possible, and then I move to the computer for accuracy.

Q:What font(s) were used in the logo?

Univers and Century Gothic

Q:How did you choose the color scheme for the logo?

I looked at a lot of atomic age inspired design, and red and blue were very popular.

Q:How long did it take to complete the logo?

It took about 4 hours, from initial idea/sketch to this.

Q:What do you feel was your biggest challenge in designing the logo?

Making the “Y” look correct.

Q:Now that the logo is finished, is there anything you would change about it?

I probably will change this, but the shape in the background.

More Designs From Greg Cuellar

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