Interview With Estudio Menta
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
We focused this project as a general system more than as a common visual identity for a company. We have used a complete system of colors and text styles, as if we were designing some editorial compositions.
Q:What font(s) were used in the logo?
Soho STD.
Q:How did you choose the color scheme for the logo?
We didn’t match the logo to only one colour, as if we were designing some editorial compositions.