Interview With Imani Lateef
Q:Where did the idea for this logo come from?
I created sketches using my client’s design brief.
Q:What application did you use to design this logo? E.g., Illustrator.
Macromedia Freehand, Fireworks and Adobe Illustrator.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
I started with sketches of the original concept. I then scanned the sketch into the computer and refined the designed further using Freehand.
Q:What font(s) were used in the logo?
I used a free font called Transformers Movie.
Q:How did you choose the color scheme for the logo?
Color scheme was based on the client’s requests.
Q:Do you have any sketches of the logo in the early stages?
I wish I had stronger Typography skills. If so, I would have stuck closer to my original concept with this design.
Q:How long did it take to complete the logo?
2 1/2 weeks
Q:What do you feel was your biggest challenge in designing the logo?
Typography.
Q:Now that the logo is finished, is there anything you would change about it?
Typography and Font choices.
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