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Interview With Kit Peverley

Q:Where did the idea for this logo come from?

Company is a virtual office assisting local businesses with customer support facilities. The Client I was working for wanted something centered around communication and speech bubbles seemed the obvious choice.

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I always sketch out my designs on paper. This way I can get my ideas out quickly nefore going on to the computer. This project was no different.

Q:What font(s) were used in the logo?

A nice simplistic Arial Rounded :)

Q:How did you choose the color scheme for the logo?

I really wanted bright and friendly and the client had mentioned in the brief a leaning towards vivid colours.

Q:How long did it take to complete the logo?

Its taken about 2 weeks from initial sketches to final design.

Q:What do you feel was your biggest challenge in designing the logo?

Many of the initial ideas I had didnt work because of the simplicity of the company name so finding a graphical element that tied in with the 3 letters was probably the most difficult part of the process.

Q:Now that the logo is finished, is there anything you would change about it?

If I dwell on what I would change about every design I had done I would probably still be working on the first design. Sometimes its best to just move on to the next project.

More Designs From Kit Peverley

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