Interview With John Cross
Q:Where did the idea for this logo come from?
We decided to use a lotus flower for our inspiration. Our founder was a practicing buddhist and took a liking to the flower because of its literal meaning: To rise above the murk to achieve enlightenment.
We found it relatable to our current business situation at the time. We were a small bootstrapped company who found itself in a very crowded industry. Being able to rise above the rest through differentiation was key to our success. The bud in our company name was also a plus.
Q:What application did you use to design this logo? E.g., Illustrator.
We used photoshop to design the logo.
Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?
The logo went through many different iterations before we were satisfied. The lotus flower was decided on from the beginning but the look and feel of it changed many times.
If you do a quick google search for ‘ticketbud logo’, you can see all the different iterations we had. The process included a lot of back and forth from photoshopping to team feedback. It was a strenuous process.
Q:What font(s) were used in the logo?
“Ticke” is ITC Ronda and “bud” is Soloman Bold. The middle “t” is a mystery and only the founder and his brother (the designer of the logo) know its true origins.
Q:How did you choose the color scheme for the logo?
It played well with our site layout at the time.
Q:How long did it take to complete the logo?
Months. The process admittedly took too long. Remember, we were bootstrapped and had bigger problems to solve at the time.
Q:What do you feel was your biggest challenge in designing the logo?
The feedback loop on the design process. Our founder was a perfectionist so our designer continually had to go back to the drawing board.
Q:Now that the logo is finished, is there anything you would change about it?
Honestly, I’ve gotten so use to it that I’m unsure of what to change. It looks professional, clean, and relatable to our company name. I think it has a modern look and don’t think it will change anytime soon.